The weather is getting much warmer these days in Melbourne, so I was planning to shoot an OOTD series about my springtime fashion.
Top from Zara, bottom from an online shop in China and chain bag from Gucci (@Fashionmimo)
It is not surprising to see galleries and museums today start putting more effort in the promotion/marketing of their gift shops. Forget about those souvenir shops where you bought a boring post card or a notebook after visiting a museum during the school field trip, souvenirs today have already become an important source of income to most of the public-running galleries. Museums/galleries nowadays are also trying to build up their own brands with iconic products from their gift shops: even sometimes those designs would be bold or hilarious. The one impressed me the most recent years is the “Emperor memes” stickers launched by the Forbidden City Museum at the gift shop and it became so popular on China’s Internet. You may argue that it’s a sign of our society’s fall into the trap of consumerism, but those intriguing gift shops did bring old museums tremendous media exposure because of the more “grounded” products, and their design teams also offered young people opportunities to be creative on those historical art pieces.
Since I’m living in Melbourne, it’s quite common for me to visit the gift shop of NGV (National Gallery of Victoria) frequently. As one of the most influencing galleries in Australia, NGV has a design team specialised in gift shop product design based on the exhibition and art pieces they are showcasing. For this winter, the biggest show is the MoMA X NGV exhibition which has brought the work of Vincent van Gough, Andy Warhol, Henri Matisse and other great artists to Melbourne. There is a pop-up gift shop at the end of the exhibition hall and I strongly recommend you to check out those crazy designs. I personally LOVE the emoji tote bags a lot and I will definitely shoot an OOTD with it! You can also check them out online: https://store.ngv.vic.gov.au/
NGV launched a series of events along with the MoMA exhibition, from the exhibition to the creative gift shop, and after the visit you can still enjoy the Friday Night event with wine and Jazz. (@Fashionmimo)
Embedding the content of exhibition into the design of the products. (@Fashionmimo)
Hey! Hope you are still enjoying your summer time! (In Melbourne we are still suffering from the wind tho) This time I shot my OOTD in a 60s American restaurant in Melbourne called Soda Rock Diner. Can’t tell how much I love the retro vibe there and it totally matches with my outfit! What is more, this time I am holding a GIVEAWAY collaborating with JORD watches. Their minimalist while classic design is such a perfect match of my retro outfit, and the wooden material also bring up the summer mood! Let’s see how it works!
The watch I am wearing is from the CASSIA series, I chose the Walnut & Vintage Rose color as it brings more vintage feelings while the wooden texture kind of reminds me of sandalwood: one of my favourite scent 🙂 The full Roman numeral concave dial in the is beautifully reflected in the domed sapphire glass. The metal and wood link interlaced band integrates seamlessly into the rounded case. What is more, JORD provides engraving service for every watch sold, they are just trying best to make your watch unique 🙂
OK, and now is how to enter this giveaway campaign:
If you want to know more about this amazing brand, go & check them out! Get yourself a unique timepiece to make your summer classy & retro!!
Cheers!
xx
My life in the past three months are packed with chaos, excitement, worries… good things and bad things came together and I had to make more efforts to settle and calm down than usual. I mean, it’s not my very first time moving to a new place and start a new life (actually I moved quite frequently these years), but it is the time that I came to a place with so many pressure behind me with an unknown future. I am at that awkward age that can no longer call myself a kid who has plenty of time to waste, but in a new place, there is very little I can do. 2017 is kind of an exhausting year, I realised that I become lazier to pick up the things I love such as blogging, photography and lots of other new things. Sometimes I am afraid of being a boring person but there are already so many things are taking up my time and exhausting me from the inside. I think that is the post-graduation syndrome they called.
I am that kind of people whose emotion can easily be affected by weather, so I kept wondering if moving to Melbourne (the weather here is just like London you know) is a correct decision for me. But thinking of the silver lining: it’s still summer here, so I literally have spent my 2017 with sunshine, beaches and tropical greenery 🙂 Happy 2018 to you all and let’s have a great year ahead.
I’m wondering how many of you are still returning to school in September, for me, my last summer vacation has just gone away 😦 Feeling a bit sad but it’s fine because I’m still very young inside haha. This time my friend Alison (alisonderland.com) and I are trying some 90s retro school looks with a piece of orange gradient color filter, it was my first time applying a real filter on lens and the outcome is surprisingly awesome: the orange filter can somehow soften the daylight and makes the whole digital photo look more film-like. (@Fashionmimo)
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Haven’t seen you all for a while and haven’t updated my lookbook for a long while as well. Even though the weather is still quite unsettled (raining all the time), but it finally gets warmer after the long period of raining. And I think spring is an ideal time for me to show you some retro outfit ideas because as the weather is not too hot or too cold, I can play more with different layers and don’t need to worry about sweating too much during the shooting. (@Fashionmimo)
With the ruffle sleeve blouse from Topshop, the flare jeans from Forever 21 and the vintage Chanel bag I found in Japan. (@Fashionmimo)
70’s picnic look: Check blazer from H&M, shirt from M&S, still with the Forever 21jeans and flats from Salvatore Ferragamo. The highlight of this look is the Japanese print scarf which I found it in a shop next to my yoga studio. (@Fashionmimo)
90’s school look, all about denim denim denim (@Fashionmimo)
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My last trip to Japan was a perfect wrap-up of my 2016, especially the 4-day staycation in Kyoto, a city which keeps bringing me inspirations and enlightenment. And fortunately this time I’ve caught the last chance to appreciate the autumn view in this city, with those “red” elements:
Autumn Foliage
The peak of autumn foliage in Kyoto is breathtaking and spectacular, but I missed it 😦 Late-December is not the best time to appreciate the leaves, however, who says the combination of withered trees and rocks can’t be a great as well?
Temples
As I said in my last post about Kyoto a year ago, it is impossible to visit all the sights in the ‘City of Ten Thousand Shrines’. Last time I visited Fushimi Inari Taisha (伏見稲荷大社) and Kinkaku-Ji (金閣寺), and this time, the less-popular Kennin-Ji (建仁寺) and the Imperial Palace are the highlights.
At the Imperial Palace (@Fashionmimo)
The view of the inner-garden, Kennin-Ji. ( @Fashionmimo)
Vintage Stores
Japan is the heaven of vintage boutiques, antiques and second-hand goods, and in Kyoto, you can find lots of dope vintage boutique stores in the heart of the city, such as Flamingo, Small Change and Three Stars. The most impressive thing I’ve found in these stores is an embroidered nightgown from the 80’s China! All those old goods are in a very good condition and I can tell, as a Chinese, it would be really really difficult to find the same fancy nightgown even in China nowadays!
Kimono
After several times of experiencing the traditional kimono, this time I finally chose the red one. Isn’t the red color fitting the old streets so well? ;p
In China, red color represents fortune, so I hope that this “red” post would bring luck to whoever read it 😉 This post is also a wrap-up of my 2016 blogging journey, thank you all for supporting Fashionmimo.com this year and I’m glad that this site has been growing better and better with those kind supports. Hope you have a great year ahead and seeya in 2017!! (@Fashionmimo)
Everyone loves to look fashionable, but most people wouldn’t bother to spend an hour to dress up on weekdays, neither do I. Especially when your company has certain dress code, there wouldn’t be too much room for you to be creative. But just wonder if there’s an important date/dinner afterwork and you don’t have time to get changed, uh-oh…then it’s time to think about how to make your commuter outfits less-boring.
I didn’t come out with this idea just by myself, thanks to the invitation from AUrate New York, I get a chance to think about how should professional women dress up themselves to get the perfect from-day-to-night transition. To me, I think the match of dress+blazer is something you will never go wrong.
Nude color is one of my fav for work/formal occasions, and PLEASE try to avoid black blazer if you still want to go out at night! (@Fashionmimo)
The dress I wear is from the UK brand REISS, this chiffon dress with different layers provides you different style to wear it. Usually I would untie the ribbon on my waist afterwork to show the layer and loose feeling of the dress. (@Fashionmimo)
Dress: Reiss Carina Pleated Mini Dress
Blazer: Jacques Vert Jacket
Necklace: Gold Bar Necklace by AUrate
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