Forget about post cards: embrace the crazy yet “grounded” gallery souvenirs era

It is not surprising to see galleries and museums today start putting more effort in the promotion/marketing of their gift shops. Forget about those souvenir shops where you bought a boring post card or a notebook after visiting a museum during the school field trip, souvenirs today have already become an important source of income to most of the public-running galleries. Museums/galleries nowadays are also trying to build up their own brands with iconic products from their gift shops: even sometimes those designs would be bold or hilarious. The one impressed me the most recent years is  the “Emperor memes” stickers launched by the Forbidden City Museum at the gift shop and it became so popular on China’s Internet. You may argue that it’s a sign of our society’s fall into the trap of consumerism,  but those intriguing gift shops did bring old museums tremendous media exposure because of the more “grounded” products, and their design teams also offered young people opportunities to be creative on those historical art pieces.

Since I’m living in Melbourne, it’s quite common for me to visit the gift shop of NGV (National Gallery of Victoria)  frequently. As one of the most influencing galleries in Australia, NGV has a design team specialised in gift shop product design based on the exhibition and art pieces they are showcasing. For this winter, the biggest show is the MoMA X NGV exhibition which has brought the work of Vincent van Gough, Andy Warhol, Henri Matisse and other great artists to Melbourne. There is a pop-up gift shop at the end of the exhibition hall and I strongly recommend you to check out those crazy designs. I personally LOVE the emoji tote bags a lot and I will definitely shoot an OOTD with it! You can also check them out online: https://store.ngv.vic.gov.au/

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NGV launched a series of events along with the MoMA exhibition, from the exhibition to the creative gift shop, and after the visit you can still enjoy the Friday Night event with wine and Jazz. (@Fashionmimo)

Embedding the content of exhibition into the design of the products. (@Fashionmimo)

Trends This Summer: Unique Wooden Watches by JORD

Hey! Hope you are still enjoying your summer time! (In Melbourne we are still suffering from the wind tho) This time I shot my OOTD in a 60s American restaurant in Melbourne called Soda Rock Diner. Can’t tell how much I love the retro vibe there and it totally matches with my outfit! What is more, this time I am holding a GIVEAWAY collaborating with JORD watches. Their minimalist while classic design is such a perfect match of my retro outfit, and the wooden material also bring up the summer mood! Let’s see how it works!

The watch I am wearing is from the CASSIA series, I chose the Walnut & Vintage Rose color as it brings more vintage feelings while the wooden texture kind of reminds me of sandalwood: one of my favourite scent 🙂 The full Roman numeral concave dial in the is beautifully reflected in the domed sapphire glass. The metal and wood link interlaced band integrates seamlessly into the rounded case. What is more, JORD provides engraving service for every watch sold, they are just trying best to make your watch unique 🙂

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OK, and now is how to enter this giveaway campaign:

  1. Click this link: https://www.woodwatches.com/g/mimogram21
  2. Select the watch you like and leave your name & email, you will receive a 10% off code immediately
  3. Win the $100 gift code when the event finishes!

If you want to know more about this amazing brand, go & check them out! Get yourself a unique timepiece to make your summer classy & retro!!

Ladies watches

Men’s watches

Watch engraving

Cheers!

xx


Wooden Wrist Watch

Vintage Shops Hunt -Melbourne Pt.2

Sorry for procrastinating again, I am supposed to post this a month ago but I was so occupied and kept working on my papers for the whole March… However, I still did some interesting research on local vintage vendors during this month and now I have plenty shops to add on for this article 😉 that is definitely the good part for procrastinating hahah.

Yesteryear

Now I can proudly tell you that I have been to all of their shops in Melbourne: which are in Northcote, Carlton and Fitzroy respectively. My opinion is these three shops have slightly different positioning: the one is Northcote is more like a warehouse store and you can see it always having sale; while the Fitzroy one and Carlton one is more like a boutique with selected brands and the pricing would also be higher.

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Source: Internet

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At the Fitzroy shop. (@Fashionmimo)

Carlton: 237a Faraday Street Carlton 3053

Fitzroy: 331 Brunswick Street Fitzroy 3065

Northcote: 200 High Street Northcote 3070

 

Lost & Found

Unlike those vintage boutiques I introduced above, Lost & Found is more like a vintage flea market. It reminds me of those old markets in Europe, where you can find literally ANYTHING in the market: clothes, bags, furniture, CDs, accessories and handicrafts … it is such an ideal place to explore and to kill an afternoon 🙂

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Address: 499-511 Lygon St, East Brunswick VIC 3057

American Vintage Clothing Co

Another vintage shop located at Fitzroy. I strongly recommend you to visit Fitzroy if you are a vintage/art/cafe/food/bar/music lover, this place is magical and literally have everything you want. 90s bomber jackets and American jeans are just everywhere in the shop, go check it out and there are also several interesting fashion boutiques near the shop. Overall, I LOVE FITZROY!! (@Fashionmimo)

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Source:  Instagram @americanvintageclothing

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Address: 133 Brunswick St, Fitzroy VIC 3065

Rainy Summer Style

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There’s no way to escape from the humidity and the endless rain. As far as I could remember, Hong Kong has been in rainy season for over 2 months: umbrella is my Must-Have for sure and the rain/typhoon/storm have also ruined a few pairs of my sandals, so slippers have become the only option left for my summer fashion.

Then I flied to Thailand, hoping to have a sunshine-beach-coconut juice therapy like before, but the fact is, July-August are also rainy months in Thailand. The whole beach looks gloomy and windy…fine, then let’s forget about the sunshine-bikini-beach fantasy and put my velvet bandeau on 🙂

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Velvet bandeau with cardigan in similar color, ideal for the rainy weather. (@Fashionmimo)

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Tips to survive the showers: 1. wear calf-length culottes 2. wear sandals 3. change them to rain boots when it rains heavier (@Fashionmimo)

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Dress with summer pattern (@Fashionmimo)

OOTD: Fall Collections

Recently the idea of making a fall outfits collections kept popping out in my mind, but I has been wondering whether my outfits fit the “fall” concept very well as you know the whether in HK now is still far from “cold”. So this series of photo you will see here are shot from October to November, but trust me, I have tried my best to put on as much layers as possible 😉

When I was thinking of how to emphasize the “fall” concept, it is not just about the outfit, but also the vibe that could suit my outfit better. So you can see different types of outfits below with various backgrounds and feelings, and also it would be great if you can share your fashion idea to me!! Like, what is the key fashion element of this autumn/winter? C’mon I do need more inspirations about this autumn and the upcoming winter!

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Trench Coat & Baseball Jacket

These two are my must-haves for autumn, and this year you can find the embroidery baseball jacket EVERYWHERE (I’m not exaggerating, just EVERYWHERE), well personally I’m not very into the ordinary baseball jacket, but if there’s one with silk-like texture? OK I just couldn’t resist.

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Silk Pyjamas With Oriental Floral Pattern

The silk pyjamas top from Oysho is definitely one of the best item I’ve bought this year, the Japanese-style floral pattern and the vintage autumn vibe is a perfect match, also with the suede A-line dress.

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Denim on Denim Again, 90s Style

I went to Clockenflap again this year, Hong Kong’s largest outdoor music festival. Even though the weather wasn’t nice (actually it was terrible), thank god I still seized a 10-min chance in between the pouring rain to take some pics for my 90s outfit LOL. And if you have noticed my outfit last year for Clockenflap, you may notice that I put similar elements on again: like the striped jumper and my old-school hairstyle, if you ask me WHY vintage again? I would say: Why would you spend a couple of hours to think about what to wear if you can just do vintage??

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Weekday Day+Night Inspiration

Everyone loves to look fashionable, but most people wouldn’t bother to spend an hour  to dress up on weekdays, neither do I. Especially when your company has certain dress code, there wouldn’t be too much room for you to be creative. But just wonder if there’s an important date/dinner afterwork and you don’t have time to get changed, uh-oh…then it’s time to think about how to make your commuter outfits less-boring.

I didn’t come out with this idea just by myself, thanks to the invitation from AUrate New York, I get a chance to think about how should professional women dress up themselves to get the perfect from-day-to-night transition. To me, I think the match of dress+blazer is something you will never go wrong.

Nude color is one of my fav for work/formal occasions, and PLEASE try to avoid black blazer if you still want to go out at night! (@Fashionmimo)

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The dress I wear is from the UK brand REISS,  this chiffon dress with different layers provides you different style to wear it. Usually I would untie the ribbon on my waist afterwork to show the layer and loose feeling of the dress. (@Fashionmimo)

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Dress: Reiss Carina Pleated Mini Dress

Blazer: Jacques Vert Jacket

Necklace: Gold Bar Necklace by AUrate

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