Forget about post cards: embrace the crazy yet “grounded” gallery souvenirs era

It is not surprising to see galleries and museums today start putting more effort in the promotion/marketing of their gift shops. Forget about those souvenir shops where you bought a boring post card or a notebook after visiting a museum during the school field trip, souvenirs today have already become an important source of income to most of the public-running galleries. Museums/galleries nowadays are also trying to build up their own brands with iconic products from their gift shops: even sometimes those designs would be bold or hilarious. The one impressed me the most recent years is  the “Emperor memes” stickers launched by the Forbidden City Museum at the gift shop and it became so popular on China’s Internet. You may argue that it’s a sign of our society’s fall into the trap of consumerism,  but those intriguing gift shops did bring old museums tremendous media exposure because of the more “grounded” products, and their design teams also offered young people opportunities to be creative on those historical art pieces.

Since I’m living in Melbourne, it’s quite common for me to visit the gift shop of NGV (National Gallery of Victoria)  frequently. As one of the most influencing galleries in Australia, NGV has a design team specialised in gift shop product design based on the exhibition and art pieces they are showcasing. For this winter, the biggest show is the MoMA X NGV exhibition which has brought the work of Vincent van Gough, Andy Warhol, Henri Matisse and other great artists to Melbourne. There is a pop-up gift shop at the end of the exhibition hall and I strongly recommend you to check out those crazy designs. I personally LOVE the emoji tote bags a lot and I will definitely shoot an OOTD with it! You can also check them out online: https://store.ngv.vic.gov.au/

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NGV launched a series of events along with the MoMA exhibition, from the exhibition to the creative gift shop, and after the visit you can still enjoy the Friday Night event with wine and Jazz. (@Fashionmimo)

Embedding the content of exhibition into the design of the products. (@Fashionmimo)

Trends This Summer: Unique Wooden Watches by JORD

Hey! Hope you are still enjoying your summer time! (In Melbourne we are still suffering from the wind tho) This time I shot my OOTD in a 60s American restaurant in Melbourne called Soda Rock Diner. Can’t tell how much I love the retro vibe there and it totally matches with my outfit! What is more, this time I am holding a GIVEAWAY collaborating with JORD watches. Their minimalist while classic design is such a perfect match of my retro outfit, and the wooden material also bring up the summer mood! Let’s see how it works!

The watch I am wearing is from the CASSIA series, I chose the Walnut & Vintage Rose color as it brings more vintage feelings while the wooden texture kind of reminds me of sandalwood: one of my favourite scent 🙂 The full Roman numeral concave dial in the is beautifully reflected in the domed sapphire glass. The metal and wood link interlaced band integrates seamlessly into the rounded case. What is more, JORD provides engraving service for every watch sold, they are just trying best to make your watch unique 🙂

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OK, and now is how to enter this giveaway campaign:

  1. Click this link: https://www.woodwatches.com/g/mimogram21
  2. Select the watch you like and leave your name & email, you will receive a 10% off code immediately
  3. Win the $100 gift code when the event finishes!

If you want to know more about this amazing brand, go & check them out! Get yourself a unique timepiece to make your summer classy & retro!!

Ladies watches

Men’s watches

Watch engraving

Cheers!

xx


Wooden Wrist Watch

Memories on Film: Japan X Hong Kong

Film photography is a field that I always want to try but find it too hard technically. Losing focus is one of my biggest issues when shooting with film camera. Inspired by a friend occasionally, I tried to use disposable camera to do my film photography: yes, I am talking about those cameras with plastic shell and you can get them from convenient store. As the shutter speed, aperture and lens focus are normally fixed, all you need to do when playing with disposable camera is: 1. decide to turn on the flash or not 2. remember to roll the film until it is fixed before you press the shutter button.

Surprisingly, the photos present very sharp colors and film-like texture (well, they ARE film actually) after they are developed. I noticed that the camera heavily depends on the daylight when you turn the flash off, if there is sufficient daylight, the outcome can be really amazing. (@Fashionmimo)

 

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OOTD: Fall Collections

Recently the idea of making a fall outfits collections kept popping out in my mind, but I has been wondering whether my outfits fit the “fall” concept very well as you know the whether in HK now is still far from “cold”. So this series of photo you will see here are shot from October to November, but trust me, I have tried my best to put on as much layers as possible 😉

When I was thinking of how to emphasize the “fall” concept, it is not just about the outfit, but also the vibe that could suit my outfit better. So you can see different types of outfits below with various backgrounds and feelings, and also it would be great if you can share your fashion idea to me!! Like, what is the key fashion element of this autumn/winter? C’mon I do need more inspirations about this autumn and the upcoming winter!

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Trench Coat & Baseball Jacket

These two are my must-haves for autumn, and this year you can find the embroidery baseball jacket EVERYWHERE (I’m not exaggerating, just EVERYWHERE), well personally I’m not very into the ordinary baseball jacket, but if there’s one with silk-like texture? OK I just couldn’t resist.

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Silk Pyjamas With Oriental Floral Pattern

The silk pyjamas top from Oysho is definitely one of the best item I’ve bought this year, the Japanese-style floral pattern and the vintage autumn vibe is a perfect match, also with the suede A-line dress.

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Denim on Denim Again, 90s Style

I went to Clockenflap again this year, Hong Kong’s largest outdoor music festival. Even though the weather wasn’t nice (actually it was terrible), thank god I still seized a 10-min chance in between the pouring rain to take some pics for my 90s outfit LOL. And if you have noticed my outfit last year for Clockenflap, you may notice that I put similar elements on again: like the striped jumper and my old-school hairstyle, if you ask me WHY vintage again? I would say: Why would you spend a couple of hours to think about what to wear if you can just do vintage??

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Weekday Day+Night Inspiration

Everyone loves to look fashionable, but most people wouldn’t bother to spend an hour  to dress up on weekdays, neither do I. Especially when your company has certain dress code, there wouldn’t be too much room for you to be creative. But just wonder if there’s an important date/dinner afterwork and you don’t have time to get changed, uh-oh…then it’s time to think about how to make your commuter outfits less-boring.

I didn’t come out with this idea just by myself, thanks to the invitation from AUrate New York, I get a chance to think about how should professional women dress up themselves to get the perfect from-day-to-night transition. To me, I think the match of dress+blazer is something you will never go wrong.

Nude color is one of my fav for work/formal occasions, and PLEASE try to avoid black blazer if you still want to go out at night! (@Fashionmimo)

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The dress I wear is from the UK brand REISS,  this chiffon dress with different layers provides you different style to wear it. Usually I would untie the ribbon on my waist afterwork to show the layer and loose feeling of the dress. (@Fashionmimo)

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Dress: Reiss Carina Pleated Mini Dress

Blazer: Jacques Vert Jacket

Necklace: Gold Bar Necklace by AUrate

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